The A.U. teleScout™ component applies the necessary effort to introduce your company to the open market by the best advertising there is... Word-of-Mouth!

Your sphere of influence will demand a great deal less effort to achieve a sale because the bridge of trust already exists. Therefore, you will see that they are placed on the "plus" side of zero and they are the closest to the new sale on the sales time line.

In the open market, the prospect does not know you at all and so that rapport must be developed. Depending upon the imminence on the prospect's need, this rapport building phase can take a couple of days or several years.

Naturally, your existing presence in the market place will have a direct influence on the speed at which prospects from the open market can be converted into your sphere of influence.

Other variables will include (but may not be confined to) the economy, time of year (if your product or service is seasonal), sales cycle, competition and your own positioning in the market (consumer/commercial).

The actual telephone effort is only one component in the direct one-to-one marketing effort and is usually a good starting point for several reasons that can be discussed pertaining specifically to your company.

Other aspects of the One-to-One Marketing Program can be explored and discussed as your program progresses. However, it is wise to have an outline idea of what else may be necessary prior to starting the telephone effort.