Process Outline
One-to-One Marketing Program
A.U. as Project Management

Application Potential:

1) Call Centre Only
2) Entry Level - Sales
3) Combination of both

Necessary Considerations:

1) Full Management Participation incl. clear understanding of the sales process that supports this
program.
2) Facilities to accommodate application selection - on or off site.
3) Clear understanding and ability to time and financial commitment.
4) Remuneration schedule established, ie: Retainer only or Base Plus percentage of increase.

Procedure:

Time Required:

Est. Invest:

1) Set Up
	a. Scripts and Strategy b. Staffing (A.U. personnel or In-house = training) c. Data Base Development (Maximizer)

2) Initiation Phase
	a. One-to-One teleScout™ component officially begins b. New Business focus - establishing introductory appointments c. Tracking and Reporting; Scheduling and Formatting

3) Integration Phase
	a. Closing w/new potentials (re: sales cycle) b. Combining existing client base to increase cross selling, ect. c. Expand program to additional departments and/or staff

4) Maintenance Phase
	a. Continued solicitation of new potentials, geographically and within data base b. Systematic client "check-ups" to ensure retention of existing business c. Expansion (additional staff) or Conversion to full in-house staffing (training or placement)

1 - 16 weeks/ location

1 - 16 weeks/ location

1 - 16 weeks/ location

Ongoing

/mo.
+ expenses
Ie: advertising,
Maximizer

/mo.
+ staff wages

/mo.
+ staff wages
+Promo.ltems?

Negotiated
+ staff wages
+ training, or
+ placement fee

Accountability & Expectation:

1)	A detailed procedure outline is provided only after a secured agreement to employ the services of A.U. is signed and properly in place.

2)	A.U. must be contracted in accordance with the specifications itemized in the A.U. agreement contract.

3)	A.U. costs are invoiced as a retainer to be used as an operating budget; and, GST is applicable.

4)	Project Staff remain employees of A.U. unless otherwise agreed upon within the agreement contract.

5)	All additional expenses invoiced are itemized and original receipts are submitted accordingly.

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