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A Re-Ignite Is Very Similar To A Launch...
With One Vital Difference:
In a Re-Ignite we are working with a company that has already established a very
obvious position in a local market.
A good example would be an Office Machines Reseller; or, a Commercial Janitorial
Service with a well known name amongst the business community within a defined
geographic area who need to "boost" their sales.
In some cases, perhaps the sales have not only lagged severely due to new competition
in the
local market; but also, a number of long term clients have been lost to that same
competition. |
While
the process to Re-Ignite a company is the same as it is to Launch one, that vital aspect of
having an already established presence in the market can make a tremendous difference
in the amount of time it will take to actually realize increased revenue.
The most challenging aspects of a Re-Ignite actually lie within the existing Management's
ability to readjust their thinking and perceptions to the new realities they face.
During the initial interview process it usually becomes clear whether we are facing
an entrenched "old school" way of thinking; just different management
styles; or, whether we have people in front of us that we can really connect with
in a way that will form a functional, successful team.
More often than not, we can teach old dogs new tricks. Other times, while egos
and culture are the main obstacles; the deteriorated overall morale of the company;
the loss of key personnel before we got there; and the debt created by loss of
revenues will often, in themselves, place a company in such a negative position
that a re-ignite is very difficult. But not impossible!
Most people don't realize that a company is an entity unto itself. It is just
like any living, breathing thing: it will be either growing or deteriorating.
The "neutral" stage, while it does exist, is very short lived. If you
hit neutral in flight in a real air plane, it's called a "stall" and
you begin to crash. However, a "stall" handled properly in flight can
produce a beautiful dive that picks up air speed again to then perform a loop
or a turn... Same holds true in business!
And throughout our process, we will explain exactly what aspect you are experiencing
as you live it. Step by step we can bring your company back to its feet and into
a healthy revenue producing position.
Or, (ideally) if all you need is to "boost" sales because you have grown
just beyond being a one or two man business; but, not quite enough to hire on
more people full time - and part time makes no sense due to the amount of training
necessary to make someone else productive -
Then we are the solution for you! We work under contract and it is designed to
suit your current budget We grow your business for you step
by step. We can fulfill necessary tasks such as: Direct
Sales, Human Resources, Executive Secretary, and Advertising & Promotion.
It all starts as a written "Plan of Action"
so everyone knows the part they must fulfill in the big scheme of things. And
you are left with a successful growing business and a valuable Manual!
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